That said, when my blog did become a book, I was often frustrated by how my publisher marketed it. It’s a place for purists and enthusiasts, not opportunists. I think market research violates the essential tenet of blogging, which is that your enthusiasm, creativity and fine work will find an audience if they deserve one. I knew quite well that my group of friends and the larger group of bookhounds my age had read all the books from the ‘70s and ‘80s for girls and loved and valued them but that nobody had ever taken the time to write about them en masse before. What, if any, market research did you do before beginning your blog?
Since I didn’t have to prove to an editor their audience would enjoy my work, I was free to develop my own audience, who also had their own esoterica they pursued and I loved to see. (Our winner for the annoyance of seeing an enemy publish a book: “Penvy.”) So I was free to venture off into discourses on Roald Dahl’s adult stories poems based on current book deals posts in which I asked my audience to find a word to describe a typical writers’ complaint. It’s one of the few media that thrives on your individual obsessions and your true writing voice, in which you can wax on about arcane bits of knowledge that would never have a go in print. How did you choose your topic?īlogging with a purpose in mind is less rewarding then blogging out of enthusiasm. I was working as a freelance cultural journalist, but I saw that other people were having the literary conversations online that I didn’t have a space to publish in print, and I wanted to join in. I began blogging in 2003, just when literary blogs were coming into existence. Skurnick says, “The book resembles the blog, but I added twice as many columns and organized and edited them into schools of thought for the reader.”
This blog consists of her meditations on favorite, old-school YA (young adult) novels from the late ‘60s to the early ‘80s-books much beloved by now-grown-up women. Lizzie Skurnick’s blog-to-book success came from her regular feature column, Fine Lines.
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